About me


I’m Ivor Lawrence and my company is called Underlying Form. I believe passionately in the power of brand strategies to transform companies, connect with their customers and motivate their workforce.

It’s a core to your business – a brand is a promise kept.

I specialise in helping organisations develop strong brands and improve the effectiveness of their marketing activity by focusing on re-discovering their vision:

  • Why – why are we here?
  • What is our purpose? What are we in business for?
  • Why should customers come to us and not go somewhere else?

I’ve worked in senior marketing and advertising roles over the last 40 years with blue chip companies such as Unilever, Kraft Foods, BP, Lowe Advertising and  – latterly – for a number of major Universities.

As a classically trained marketer with a broad range of experience, I can bring my knowledge of the successful marketing approaches of these big companies to bear in helping you improve your marketing, and get more business.


Ivor Lawrence MCIM



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