“Why” is the most fundamental word in our language because at a deep psychological level the human mind is always searching for meaning. If you can answer that search for meaning for your customers, you will have a richer relationship and increased loyalty.
As Simon Sinek says – “People don’t buy what we do, they buy why we do it”
I’m Ivor Lawrence and my company is called Underlying Form. I believe passionately in the power of brand strategies to transform companies, connect with their customers and motivate their workforce.
It’s a core to your business – a brand is a promise kept.
I specialise in helping organisations develop strong brands and improve the effectiveness of their marketing activity by focusing on re-discovering their vision:
- Why – why are we here?
- What is our purpose? What are we in business for?
- Why should customers come to us and not go somewhere else?
I’ve worked on recent branding and communications projects with organisations such as Manchester Business School; University of Bradford; University of Wolverhampton; Liverpool John Moores University; Manchester Metropolitan University and Nottingham Trent University.
Ivor Lawrence MCIM